Empowerment and training
Email Marketing and Social Media
Email Marketing and Social Media
Acquire the practical skills for effective digital marketing through email and social media platforms, and learn how to build an integrated digital marketing strategy that achieves your communication and institutional goals.
Learning objectives
Measuring and Analyzing Digital Marketing Campaign Results and Improving Their Performance
Mastering Email Marketing Techniques
Managing Social Media Accounts Professionally
Creating Engaging and Effective Digital Content for Each Platform
Measuring and Analyzing Digital Marketing Campaign Results
Prerequisites
Lecture schedule and syllabus
First wek:
Digital Marketing Strategy
Lecture 1:
The Concept of Digital Marketing and Its Multiple Channels
Lecture 2:
Building the Target Audience Persona
Practical exercise:
Analyzing a Marketing Campaign
Second week:
Email Marketing
Lecture 3:
Building and Growing an Effective Mailing List
Lecture 4:
Designing and Measuring Email Campaigns
Workshop:
Creating an Email Campaign
Third week:
Social Media Management
Lecture 5:
Content Strategy for Each Platform
Lecture 6:
Content Strategy for Each Platform
Case study:
A Successful Social Media Campaign
Forth week:
Measurement and Improvement
Lecture 7:
Digital Campaign Performance Indicators (KPIs)
Lecture 8:
Digital Campaign Performance Indicators (KPIs)
Final project:
An Integrated Digital Marketing Plan
Coach information
A Distinguished Team of Specialized Trainers
The program features a distinguished team of specialized trainers and experts in this field, possessing extensive practical experience working with civil society organizations and non-profit institutions at both the regional and international levels.
Course registration
150
% discount
20
Start date:
Duration:
Level:
the language:
According to the Target Audience
Certificate:
Accredited
What you will get:
Building an integrated digital marketing strategy across various channels.
Mastering email marketing techniques and building effective mailing lists.
Managing social media accounts with a high level of professionalism.
Creating engaging and effective digital content tailored to each platform.